Stephen Liberatore
Founder & operator
Built Nordlabs Gaming, co-founded Kipper AI and Glitching AI, and has managed millions in ad spend across ecommerce and SaaS.
Taught by 7-figure SaaS founders
Learn the skills that turn your startup
into a cash flow machine.
A one-day, hands-on workshop on customer psychology, positioning, offers, copy, landing pages, funnels, and traffic — then you make a short-form video and improve it with live feedback.
Sound familiar?
Your product isn't the problem.
Marketing it is. You can build the app, the store, the service — what you can't get is people showing up to buy it. This day is built for exactly one person: the builder who can't sell.
Your product works. Your distribution doesn't.
You shipped something real, and almost nobody knows it exists.
You launched to silence.
A post, a link, a launch day — then nothing. Not because it's bad, but because nobody was told why it matters.
Nobody taught you to sell.
You taught yourself to build. Marketing feels like guesswork — but it's a skill like any other, and you can build the foundation in a day.
Why it hasn't worked
You've probably already tried.
You posted… and got ignored
Without a clear message, content is noise. The algorithm buries it — and the few people who see it don't know what you're selling.
You ran ads… and burned money
Ads only amplify your message. When the message is off, you're paying to send people to a page that doesn't convert.
You watched the videos… and stayed stuck
Generic advice gives you categories — “do content marketing, run ads.” Nobody looks at your product and tells you your next step.
The fix
Learn to market your business — and turn it into a cash flow machine
Four steps in one day. Skills you keep for every offer you'll ever launch.
- 01
Come to the event
One day, one room, 30 people. Bring your product — or just your idea — and two founders who've done it guide you live, step by step.
- 02
Learn all the marketing skills
Research, offers, copywriting, content, paid ads — the full playbook, taught hands-on. Learn it once and reuse it on everything you ever sell.
- 03
Understand your biggest problems
We sit down with you, look at your business, and point at exactly what's blocking your sales — the message, the channel, or the offer. No more guessing.
- 04
Generate cash flow from your business
You walk out with a real asset, a clear plan, and the skills to repeat it — a business that brings in customers on demand, not by accident.
The playbook
What the workshop actually covers
Nine connected skills, taught in the order you'll use them on your own project.
Research & psychology
Find the pains, desires, objections, and exact language that make customers act.
Positioning & offers
Choose a clear audience, promise an outcome, stack the value, and reduce the risk.
Copywriting
Turn the offer into simple headlines, body copy, objections, and one clear CTA.
Landing pages
Structure the page so it continues the promise and answers the buyer's questions fast.
Funnels & testing
Map the path from video to checkout, find the bottleneck, and choose the first useful test.
Hooks & angles
Find different ways to earn attention without changing the product you're selling.
Organic short-form
Plan videos that stop the scroll, build belief, and ask for one clear action.
Paid creative
Adapt the same hooks and videos into paid tests without starting from scratch.
Launch basics
Choose an organic or paid first test, launch it, and know what signal to watch next.
Walk in with a product. Walk out with a video and a clear first test.
Who's teaching
Taught by founders who've actually done it
Stephen Liberatore and Logan Robitaille bring both sides of the table: paid ads and ecommerce on one side, software and AI products on the other.
Logan Robitaille
Founder & engineer
Co-founded Kipper AI and Glitching AI, builds AI software from scratch, and runs Spark for founders and operators.
$12M+
in ecommerce revenue
400K+
followers across our brands
Millions
managed in paid ad spend
The track record
The fastest growing AI community in Montreal
This workshop is new — the community isn't. Spark has hosted dozens of successful events with AI founders, builders, and operators, filling rooms across Montreal and Eastern Canada. Same team, same standard — now teaching you the marketing behind it.
Hour by hour
The workshop schedule
Morning: build the foundation and learn how to get traffic. Afternoon: make a short-form video, improve it with feedback, and plan the first test.
10:00 AM
1h15
Build the foundation that makes traffic convert
Work through customer research and psychology, positioning, your offer, conversion copy, landing-page structure, the funnel, and the first test worth running.
- Break — 15 min
11:30 AM
1h15
Get traffic with short-form content
Learn hooks and marketing angles, organic versus paid distribution, paid creative basics, and how to turn one clear message into a launch-ready short-form concept.
- Lunch — 45 min
1:30 PM
1h
Make a short-form marketing video — live
Choose an angle, write the hook, body, and CTA, then film or assemble the first version in the room using everything from the morning.
- Break — 15 min
2:45 PM
1h15
Review, improve, and plan the first test
We review the videos from the room, identify what earns attention and what creates confusion, then give you time to revise and choose the first organic or paid test.
Price
A practical marketing foundation. Built in one day.
$5,250 of value
Full workshop package
$199
- The foundation — research, psychology, positioning, offers, copy, landing pages, funnels, and testing$1,500
- The traffic playbook — hooks, angles, organic short-form, paid creative, and launch basics$750
- A full hands-on day — you build, we coach$1,000
- Your first short-form marketing video built live$500
- Live feedback, revision time, and a first-test plan$1,200
- Workshop notes, examples, and resource list to keep$300
- A small room — capped at 30 people
Total value$5,250
Today's price$199
Show up, do the work, and if you don't think it was worth it, email us within 7 days for a full refund.
30 seats total. When they're gone, they're gone.
Questions
Before you ask
Can't I just learn this on YouTube?
You can learn categories on YouTube — “try content marketing,” “run ads.” What you can't get is a structured day that turns your customer research and offer into a real short-form video, followed by live feedback and revision time.
I don't have a product yet. Should I come?
Yes. The morning starts with research, positioning, and the offer. You can use an idea to build the message and create a first short-form video concept to test.
Is one day really enough?
Not to learn all of marketing — nobody can teach that in a day. It is enough to build the foundation, turn it into one short-form video, improve it with feedback, and leave knowing what to test first.
Who's teaching, and why should I trust you?
Stephen and Logan — two founders who have managed millions in ad spend, grown ecommerce and SaaS products, and build software hands-on. Small room, real names, and you can challenge anything we say live.
Is it in English or French?
The hosts are bilingual. Ask questions and get feedback on your work in English or French.
Where is it, and what do I bring?
Central Montreal — ticket holders get the exact venue and details by email. Bring a laptop and whatever you're working on: an idea, a business, or a product.
What if it's not for me?
Then it shouldn't cost you anything. If you attend, do the work, and don't think it was worth it, email us within 7 days and we'll refund you in full.
Leave with marketing that gets you customers.
Clarify your customer, offer, message, page, and funnel — then make a short-form video and improve it with live feedback. 30 seats, one day.
$5,250 of value — $199 today · 30 seats total